Bahrain-headquartered private equity firm Investcorp has entered into an acquisition agreement with Unilog, a leading Software as a Service (SaaS) based eCommerce solutions provider to small and medium businesses.
Unilog is a global technology company that delivers powerful and affordable eCommerce solutions for the B2B marketplace. Unilog’s cloud-based platform and product data enrichment services help distributors, manufacturers and wholesalers to increase online sales, reduce the cost to serve and improve their digital channel.
Currently, the eCommerce solution provider with its international headquarters in India serves more than 350 SMEs in the US. Although the terms of the transaction are not revealed yet, with this deal, Investcorp’s capital backing is expected to further help in the platform innovation and customer acquisition.
Commenting on the deal Invetscorp India’s Private Equity head, Gaurav Sharma, stated, “Unilog presents an attractive opportunity, as it operates in a large and growing addressable market driven by eCommerce adoption, which has only been further accelerated amidst COVID-19. We believe that Unilog is extremely well-positioned to benefit from this megatrend with a proven and experienced management team led by Suchit.”
“At Investcorp, we have strong institutional knowledge of the B2B digital commerce software sector, with professionals that bring in over 15 years of combined experience of investing in the segment. We believe Unilog is extremely well-positioned to benefit from the shifting consumer patterns and rapid eCommerce adoption amidst COVID-19. The company has a proven management team that has demonstrated strong business fundamentals, and we look forward to partnering with them.”
Investcorp has made approximately 200 private equity investments in the US, Europe, the Middle East and North Africa region and Asia, across a range of sectors. The firm has established a market-leading position of investing in lower mid-market technology companies with a specific focus on Software, Data / Analytics, Cyber Security and Fintech.
In the Indian market, Investcorp targets opportunities across the consumer tech, healthcare, financial services and technology sector. Unilog represents Investcorp’s 10th investment in the country over the last four years, with previous investments including InCred, ASG, Zolo, Citykart, Intergrow Brands, Bewakoof.com, NephroPlus, Freshtohome and XpressBees.