Italy’s Pirelli selects National Auto Parts to become its KSA distributor

By Shilpa Annie Joseph, Official Reporter
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NAP signs deal with Pirelli
Officials during the signing ceremony.

National Auto Parts (NAP), a subsidiary of Petromin Corporation, has signed a distribution agreement with the multinational tyre manufacturer Pirelli, placing NAP as a new distributor for Pirelli tires in the Kingdom of Saudi Arabia.

This company said that the partnership places NAP as a one-stop-shop for wholesalers and independent garages, with multi-brand auto parts solutions in Saudi Arabia. NAP as a new company will play a key role in the region, creating a digital marketplace promoting customer convenience and trust.

“The partnership with Pirelli is yet another case in point of NAP’s plans for ambitious growth, coupled with offering superior services and multiple solutions, to customers and stakeholders, within a short period since its inception,” as per the company.

The distribution agreement plays a pivotal role in positioning NAP as the “partner of choice” for the Saudi Arabian market as a new distributor in the country.

Kalyana Sivagnanam
Kalyana Sivagnanam
Group CEO – Petromin

“We are extremely excited about this collaboration. Petromin and Pirelli are two of the most trusted realities in the Kingdom of Saudi Arabia. Both partners have their equities aligned and are relied upon in terms of quality, technology, and sustainability, catering to whole-sellers, retailers, and individual car owners in the Kingdom. This partnership will result in the delivery of innovative and reliable customer solutions with sustainability at its core. Petromin’s reputation in the markets that it serves is endorsed by its customers and stakeholders. This is based upon our strong foundations, established 50 years ago, since the company’s formation in 1968.”

Mr. Khaled Jnifen, CEO of Pirelli for GCC, Middle East, Africa, and India, stated that, “The Kingdom has always been one of our most prominent markets, as one of the biggest markets in the region and one where we really can see and feel potential for growth.”

“Having the right distribution partner for Pirelli, as well as offering the level of customer support and service our clients expect, is a key factor in our success as a leading global brand. That is the reason we strongly believe that by working closely with NAP, we can achieve the desired growth and success,” Mr. Jnifen added.

Commenting on the partnership, Mr. Steve Horne, CEO of NAP, said that the association aligns with NAP’s mission to be the leading automotive solution provider in the Kingdom.

Mr. Horne further noted that “it places NAP as the number one premium tire distributor in the KSA, and together with Pirelli we aim to transform the tire market through a multi-channel approach working with our wholesale partners, opening new state-of-the-art retail centers, and using our B2B and B2C platforms to reach independent garages and car owners.”

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