Mastercard and Yellow Card have entered into a strategic partnership to accelerate stablecoin-enabled payment innovation across Eastern Europe, the Middle East, and Africa (EEMEA), with plans for global expansion.
Yellow Card is a licensed stablecoin infrastructure provider operating primarily across Africa, with additional capabilities in select emerging markets.
The collaboration will explore breakthrough applications for stablecoin payments across four key verticals:
- Cross-border remittances
- B2B settlement
- Digital loyalty ecosystems
- Treasury management
Both companies will work with banks, financial institutions, and regulatory bodies to pilot secure, compliant stablecoin solutions that enhance payment efficiency and reduce costs for businesses and consumers.
The alliance will establish joint working groups to identify high-impact use cases and develop interoperable solutions for banks and financial institutions within the Mastercard network that bridge traditional finance and blockchain-powered payments. Initial focus markets include Ghana, Kenya, Nigeria, South Africa, and the United Arab Emirates.
Chris Maurice, CEO of Yellow Card, said that, “We bring years of experience building compliant stablecoin infrastructure where traditional banking falls short. Mastercard’s global network amplifies these capabilities, allowing us to serve businesses and consumers who need better, more affordable ways to move money across borders.”
“Stablecoins are an exciting and useful option for some payments, and we look forward to working on additional use cases with Yellow Card, while continuing to leverage Mastercard’s expertise to make stablecoins seamless and secure. Together, we look forward to taking digital finance into a new sphere, unlocking new efficiencies in cross-border trade, business-to-business settlements, and digital asset security, to generate a wide-ranging positive impact across the financial ecosystem,” stated Mete Güney, Executive Vice President, Market Development, EEMEA, Mastercard.
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