MHD-ITICS and HONOR have inaugurated a new HONOR Experience Store at the Mall of Oman, marking a major expansion of HONOR’s retail presence in the Sultanate and strengthening the strategic partnership between the two companies.
The store was officially opened by HE Lujaina Mohsin Darwish, Chairperson of MHD-ITICS, alongside Debo Zhang, CEO of HONOR-GCC, in the presence of senior officials, media representatives, partners, and invited guests.
The launch represents HONOR’s direct entry into Oman’s retail experience segment and highlights MHD-ITICS’ broader strategy to expand beyond distribution into direct consumer engagement. Through its Consumer Division and Mobile Distribution vertical, MHD-ITICS has been instrumental in expanding the reach of global technology brands across Oman.
The new HONOR Experience Store aims to provide consumers with immersive and experience-driven retail solutions, combining technology innovation with enhanced customer interaction.
HE Lujaina Mohsin Darwish, Chairperson of MHD-ITICS, said at the launch event that the opening of the HONOR Experience Store marks a key milestone in the company’s consumer business expansion and reflects its vision to build stronger connections with customers in Oman. She noted that modern retail is increasingly focused on delivering immersive and personalized technology experiences, adding that the partnership with HONOR combines innovation, customer-centricity, and global expertise to offer a differentiated retail experience in the Sultanate.
Mr. Debo Zhang, CEO of HONOR-GCC, emphasized Oman’s strategic importance within the GCC market and highlighted the company’s long-term commitment to strengthening consumer engagement in the Sultanate.
Debo Zhang General Manager – HONOR GCC
“Oman continues to be an important and fast-growing market for HONOR within the GCC region, and the opening of this Experience Store reflects our long-term commitment to deepening our presence and engagement with consumers in the Sultanate. HONOR is dedicated to building a connected, human-centric, and innovation-driven ecosystem that empowers users through advanced technology and seamless multi-device experiences. Our latest portfolio brings together the strength of HONOR’s renowned durability, engineered to withstand real-world conditions, with next-generation AI capabilities designed to make everyday interactions smarter, more intuitive, and more meaningful. From AI-enhanced imaging and performance optimization to intelligent cross-device collaboration, HONOR’s AI innovations are built to help people feel more confident and connected with technology.”
Debo Zhang added that, “Through this new Experience Store, Omani consumers will every month find something new and inspiring, from our latest AI-powered features to our expanding AIoT lineup. This destination will allow customers to explore, interact, and experience technology in a more immersive way. We believe this store will redefine how consumers in Oman engage with innovation while reinforcing HONOR’s vision of making advanced technology accessible to everyone.”
The launch underscores the growing momentum of Oman’s consumer technology sector and reflects the shared ambition of MHD-ITICS and HONOR to enhance the retail technology experience across the Sultanate.
