Parkin Company PJSC has signed a multi-year agreement with Emaar Mall Management to provide parking enforcement services across selected retail destinations in Dubai, including Dubai Mall, Dubai Hills Mall, and Marina Mall.
Under the agreement, Parkin will deliver specialized enforcement services aimed at ensuring proper use of designated People of Determination (PoD) parking spaces, improving traffic flow, and enhancing overall utilization of parking facilities.
AI-driven enforcement system
As part of the initiative, Parkin will integrate its Automatic Number Plate Recognition (ANPR) platform into existing mall infrastructure to monitor PoD parking bays.
The system uses AI-enabled technology to scan vehicle registration plates and verify the presence of valid PoD permits in real time.
Once a vehicle parks in a dedicated PoD bay, Parkin’s AI-driven enforcement system will automatically scan the registration plate to verify the presence of a valid PoD permit. If no valid permit is identified, the potential contravention will be flagged to a Parkin inspector at the company’s command center.
In addition to camera-based monitoring, Parkin will also conduct field inspections across the three locations to ensure compliance with Dubai’s parking regulations.
Eng. Mohamed Abdulla Al Ali CEO-Parkin
“This partnership will ensure that People of Determination have unobstructed access to parking spaces designed for them, a matter of both regulatory compliance and genuine community benefit. By combining our sophisticated AI-driven ANPR technology with dedicated field inspections, we aim to deliver a comprehensive and effective enforcement model. More broadly, this agreement reflects our strategy to diversify Parkin’s service offering by leveraging our core strengths in technology, enforcement, and mobility solutions to create value-added partnerships beyond our traditional public parking operations.”
Ahmad Al Matrooshi, Executive Director, Emaar Properties, stated that, “This partnership reflects our ongoing commitment to enhancing the customer experience across our destinations while ensuring accessibility for all. By working with Parkin, we are reinforcing the importance of dedicated parking for People of Determination and supporting a more efficient and considerate use of our facilities. The use of smart technologies such as AI-driven enforcement enables us to maintain high standards across our destinations while contributing to a more inclusive and well-managed environment.”
