PepsiCo, Saudi FAC join forces to empower women in the Kingdom

By Amirtha P S, Desk Reporter
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PepsiCo, the world’s leading food and beverage company has entered into an agreement with Saudi Arabia’s Family Affairs Council (FAC) to further improve the role of women in the Kingdom. 

The Memorandum of Understanding (MoU) signed by Dr. Hala Al-Tuwaijri, secretary-general of the Saudi FAC and PepsiCo Vice President, General Manager, GCC Region and Levant Business Unit, Tamer Mosalam will introduce a number of social initiatives aimed at advancing the role of women across all areas of PepsiCo business. 

The agreement is in line with the strategic objectives of both PepsiCo and FAC and supports the Saudi Vision 2030 Women Empowerment Agenda. It will allow PepsiCo to benefit from FAC’s experience and sponsor a range of initiatives including, support for women in professional fields, developing female entrepreneurship, and the creation of equal job opportunities.

amer Mosalam
Tamer Mosalam
VP & General Manager
Levant Business Unit
PepsiCo – GCC Region

“The signing of the MoU has been taken in line with PepsiCo’s commitment and inspired by our strategy ‘Winning with Purpose’. On a global scale, we aim to be a leader in providing equal job opportunities. We also want to develop and nurture exceptional talent and create a professional workforce that reflects the diversity of our consumers and communities. The MoU will also support our goal of enabling 1 million Saudi women by 2030.”

Dr. Hala Al-Tuwaijri said the MoU reflected the need for partnership working, “This step is in line with the FAC’s goal of enhancing and empowering the women and family. The FAC is interested in building partnerships and encouraging the launch of initiatives that will serve the family and promote female entrepreneurs.”

PepsiCo has been at the forefront of encouraging and promoting women in Saudi Arabia since it was established in the region. Last year the company launched its flagship Tamakani fast-track program for women with promising capabilities.

The company currently has a female workforce of over 10 percent, from managers to engineers, and factory employees and it has set itself a high recruitment target to increase women in managerial positions.

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