SALAMA to offer wellness insurance in UAE with InsureTech platform Wellx

By Arya M Nair, Official Reporter
  • Follow author on
Mr. Vaibhav Kashyap & Mr. Fahim Al Shehhi during the signing ceremony

The Islamic Arab Insurance Company (SALAMA), UAE’s largest Shari’ah compliant Takaful solutions provider, and Wellx, the region’s first-of-its-kind wellness-centric health insurance platform, have partnered to further expand their offerings by introducing wellness-led insurance plans for individuals and corporates in the UAE.

The insurance plans offered by Wellx aim to create happier, healthier and more resilient communities in line with the UAE’s National Wellbeing Strategy 2031. The partnership with SALAMA offers a similar proposition, rewarding positive and healthy behaviors of customers throughout the year and when specific goals are achieved.

The incentives come in many forms, including instant cashback, reduced insurance contribution, shopping vouchers, complimentary dining, and more. Customers can avail rewards from partners who are part of the Wellx ecosystem as they move forward in their wellness journey.

Fahim Al Shehhi
Fahim Al Shehhi

“We are pleased to partner with Wellx, a truly unique digital-first insurance platform, to expand their offerings to include high-quality, wellness-focused insurance plans that reward and encourage consumers’ healthy behaviors and achievement of their health and wellness goals. This partnership is significant for us as we are on a mission to fully digitize our offering so our customers can access health insurance policies and a healthy self with just a few clicks.”

SALAMA X Wellx plans offer consumers maximum ease and accessibility in setting their goals. It can be as simple as taking a short walk each day, exercising, meditating at home or in the office, or simply getting a night of restful sleep to earn two months of cash back on your insurance contribution.

“This couldn’t have come at a better time as we are moving towards creating meaningful partnerships that encourage people to lead a fit and healthy lifestyle, thereby reducing annual insurance contributions. This move will give us access to a larger pool of customers who are concerned about their health as well as those who are getting started on their wellbeing journey through SALAMA’s wide network not just in the country, but also in the region,” said Wellx co-founders Mr. Javed Akberali and Mr. Vaibhav Kashyap.

How to get rewarded?

Wellx has associated with other like-minded platforms and individuals that can help analyze customers’ sleep patterns, monitor calorie intake, and track physical activities. Some of their partners include WHOOP, Steppi, Coach Hamdan, and Countd.


SALAMA customers who purchase one of the Wellx insurance plans also gain direct access to the Wellx ecosystem of physical, mental and financial wellness partners.

Related:, SALAMA co-launch comprehensive insurance for non-GCC Spec Cars