Saudi Crown Prince unveils ‘The Journey Through Time’ master plan to revive AlUla

By Amirtha P S, Desk Reporter
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The Crown Prince of Saudi Arabia Mohammed bin Salman has launched ‘The Journey Through Time’ master plan in line with the ambitious AlUla Development Program.

The design of the master plan is heralded as a new chapter in the legacy of the AlUla historical region, which is the world’s largest living museum. Further, the Crown Prince unveiled the Kingdom’s Institute as a scientific center dedicated to research and studies of the civilizations in the north-western region of the Arabian Peninsula.

The master plan, following the Saudi Vision 2030, commits to attaining a peaceful coexistence between nature and humankind, preserving the cultural legacy of AlUla, creating development opportunities, and ensuring sustainable economic growth.

The Crown Prince anticipates that the master plan will pave the path for capturing the essence of AlUla as an oasis of unique culture, heritage, nature, and community while curating a timeless legacy with stories of the ancient period to inform the future.

‘The Journey Through Time’ is one of AlUla’s projects that is expected to become the world’s largest living museum and a global destination for arts, heritage, culture, and nature. It will contribute to the advancement of ambitious Saudi Arabia’s Vision 2030.

The master plan sets a roadmap to preserve and sustainably revive AlUla, the world’s largest and oldest cultural landscape formed from the combined works of man and nature over millennia. Work has already begun across all sectors of AlUla development including community, arts and culture, heritage and archeology, nature and wildlife, agriculture, tourism and hospitality, and infrastructure.

Under the leadership of the Crown Prince, who is also chairman of the Royal Commission for AlUla, and the guidance of Minister of Culture Prince Badr Bin Abdullah, who is the governor of the Royal Commission for Al-Ula (RCU), the plan will be implemented in three phases which is expected to be completed by 2035.

The first phase of the master plan includes a wider development strategy for AlUla, which is being overseen by RCU. Upon completion in 2035, the Commission aims to create 38,000 new jobs amid a population grown to 130,000, with AlUla contributing $31.9 billion to the Kingdom’s GDP.

The AlUla Development Project is the largest initiative to revive, preserve and rehabilitate the world’s largest cultural oasis with 200,000 years of richest heritage. The master plan is a step forward to sustainably and responsibly develop Al-Ula and share the Kingdom’s cultural legacy with the world.

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