The Saudi Tourism Authority (STA) has entered into an agreement with Alibaba Cloud, the digital technology and intelligence backbone of the Chinese multinational technology company Alibaba Group, to offer an unparallel travel experience to tourists.
The Memorandum of Understanding (MoU) signed by the two parties will establish the framework for a collaborative arrangement that will give a seamless visitor experience for tourists from China traveling to Saudi Arabia.
The agreement is in line with STA’s strategy to employ the latest technology to deliver seamless travel experiences. As part of the MoU, Alibaba Cloud will provide technical support to STA and help the authority to promote Saudi as a tourist destination to travelers in the Chinese market.
With this partnership, Alibaba Cloud will deploy advanced, secure and reliable cloud services and technologies to create an improved digital experience for Chinese tourists traveling to Saudi and allow for the automation of services in content delivery, digital storage, and digital processing.
Fahd Hamidaddin CEO – STA
“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience. The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernize the wider global tourism eco-system.”
Mr. Selina Yuan, General Manager of International Business, Alibaba Cloud Intelligence and Vice President of Alibaba Group said, “This collaboration brings together two key actors in the tourism sector who can set a new standard for providing a travel experience like no other. With Alibaba Cloud leading the digital transformation of tourism, and Saudi’s unique destinations, this is a combination which will help to reinvigorate the tourism sector.”
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