Saudia, the national carrier of Saudi Arabia, has been ranked the most recommended brand in the Kingdom for the second consecutive year, according to YouGov’s ‘Most Recommended Brands 2025’ report.
The airline secured the top position based on consumer perceptions of quality, value, and overall satisfaction, outperforming major brands across various sectors. The annual ranking, compiled by global public opinion and data company YouGov, reflects the opinions of consumers across the Middle East, North Africa, and South Asia.
The recognition highlights Saudia’s continued focus on enhancing customer experience and service excellence. The airline noted in a statement that this achievement reaffirms Saudia’s strong reputation and the confidence our guests place in the brand.
Khaled Tash, Group Chief Marketing Officer, stated that, “Retaining this recognition and maintaining Saudia’s leading position in YouGov’s index reflects the strength of our brand and our deep understanding of guest preferences. It also underscores the trust placed in our services and products, all of which are designed to elevate the travel experience. Sustaining this trust remains our top priority and continues to drive our ongoing innovation across the aviation sector.”
The report is part of YouGov’s extensive consumer research platform, one of the most comprehensive in the region, which evaluates brand performance based on real-time data and feedback from consumers. Saudia’s consistent performance in YouGov rankings adds to its series of accolades. The airline previously led YouGov’s Best Brand Rankings in the Kingdom, further solidifying its position as a top brand in the Saudi market.
Currently undergoing a major transformation, Saudia is investing in cutting-edge digital applications and artificial intelligence to enhance every stage of the travel experience. This strategic initiative is part of the airline’s long-term vision to align its services with global standards and future demands of the aviation industry.
By integrating advanced technologies and focusing on customer satisfaction, Saudia continues to elevate its brand presence both domestically and internationally.
