Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling digital transformation in Kuwait, has inked an agreement with COFE App, the region’s premiere online coffee marketplace.
Throughout the collaboration, stc and the COFE App will be organizing a series of interactive activities including online activations, special events, and the largest of-its-kind COFE Festival in Kuwait. Special promotions will also be released through the platform, especially at selected COFE Shops in Kuwait.
The collaboration falls under stc’s extensive sustainable corporate social responsibility program and keenness to support local SMEs and start-ups. The newly formed partnership was organized as part of the 2nd season of the ‘Weyak’ initiative following the success of season 1, which was a concept launched by stc to focus on sustainably supporting local SMEs and startups while enabling digital transformation. The objective behind the initiative stems from stc’s commitment to supporting the local economy by backing SMEs across various levels.
“We are excited to partner with the COFE App, an online marketplace for everything related to coffee that started in Kuwait, and has today become a regional player successfully leading digital transformation across the GCC, especially in KSA and Kuwait. As pioneers within the telecom and digital solutions landscapes, we strongly support the important role technology plays not only in our daily lives, but across various sectors and industries. As innovators who embrace digital solutions and technology, we have access today to find new ways of evolving contact points to provide a seamless experience to our customers.”
Ms. AlJasem added that “In line with the core values of our CSR program, the ‘Weyak’ initiative positively reflects the mission we aim to achieve through such a program. Encouraging and empowering SMEs, who are the backbone of our economy, to innovate and pursue their unique visions is a key factor in building a strong, healthy, and sustainable economy. Our partnership with the COFE App, as well as other Kuwait-based innovative concepts, reinforces our efforts to support the youth, entrepreneurs, and innovators to pursue their creative visions to achieve an outcome that places them on the regional and global maps.”
Mr. Al Ebrahim, CEO of the COFE App, said that “It is a matter of great pride for us to be forging this strategic partnership with stc, a regional telecom and digital solutions pioneer that has greatly contributed towards empowering the SME community in Kuwait. We have always sought to work with organizations that believe in our vision to enhance people’s lives through technology. As a lifestyle app we have always sought to shorten the distance between coffee lovers and their daily COFE, and we hope that our association with stc will also add much joy and rewards to this daily experience.”