Twitter to strike down its legacy blue verification mark from April 1st

Twitter blue verification mark removal
Representational image
By Arya M Nair, Official Reporter
  • Follow author on

Twitter, the microblogging platform, will begin removing so-called legacy verified marks from user accounts next week, as it works toward a model where only paid subscribers and members of approved organizations have that status.

The move to strike legacy verification begins April 1, the San Francisco-based company said in a tweet. It’s one of the earliest policy changes announced by owner Mr. Elon Musk, who described the existing program as “corrupt” shortly after taking over late last year. Mr. Musk has changed his mind about several changes in the social network, but has remained steadfast in his desire to eliminate the old verification system.

Twitter has made the blue verification mark a major feature of its Twitter Blue subscription offering, which Musk began pricing at $8 per month and now promotes as the best way to both enjoy and improve the service. Twitter’s bot problem would also be solved by more paying subscribers, Mr. Musk says. Paying Blue users to get higher priority in replies and searches, helps to fight scams and spam, according to the company. They also receive half the ads and are able to edit tweets.

Among the people marked as verified without paying for the subscription are many public figures and journalists. Over the years of Twitter’s operation before Mr. Musk, that system helped confirm the authenticity of statements and reports coming from those accounts and made Twitter a more trusted source for news.

Mr. Musk’s antipathy towards the former system has often been couched in the context of his disdain for members of the media, who have tended to be Twitter’s most active verified users.

Related: Meta to modify its controversial ‘cross-check’ feature for VIPs