UAE’s e& appoints French company Publicis Groupe as its creative partner

By Arya M Nair, Intern Reporter
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UAE’s telecom company, e&, formerly known as Etisalat Group, has appointed Publicis Groupe, a French multinational advertising and public relations company, as its creative partner.

Publicis Groupe will provide creative services for all e& business pillars in support of their transformation journey, leveraging its strong UAE and global footprint.

e& is well-positioned to drive its global digitalization leadership that will define a brighter digital future, backed by strong financial performance and business outcomes in markets where it operates. Through its progressive business model and specialist business pillars, it has refocused its efforts on investing in breakthrough technologies, capitalizing on solid ventures and accelerating in-depth market penetration regionally and worldwide.

The progress is underpinned by the commitment to deliver outstanding customer experiences, unlock more value for shareholders and make a difference in the communities where it operates.

Bassel Kakish
Bassel Kakish
CEO – Publicis Groupe
ME & Turkey

“At Publicis Group, we believe in the power of bold vision coupled with unconventional thinking and action to tackle the growing technological disruption taking place across industries. We also know how important is to chart the course of success through such transformation. It is because Publicis Groupe did the same five years ago as we transformed our client approach through the Power of One. We consciously revitalized our capabilities and talent to better help our clients ‘win in a platform world.’ It is our shared value to impact the lives that will drive our team to deliver purpose-driven creativity to e&.”

Publicis Groupe’s operation, led by Saatchi & Saatchi, draws on creative excellence, strategic expertise, and award-winning talent from across Groupe. As the creative agency of record, they will create far-reaching and dynamic campaigns for e&, driving global awareness across a variety of different verticals.

This will add differentiated value to the brand as a global technology conglomerate that creates an environment with limitless possibilities built on solid foundations, smart connectivity and fruitful collaborative opportunities.

With e& being named the world’s strongest telecom brand, the first in the Middle East and Africa region to achieve this milestone recognition, the Groupe will leverage its strong creative infrastructure to help e& further drive its brand value objectives and expand visibility amongst an even broader stakeholder base regionally and globally.

Etisalat Group changed its brand identity to e& in February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars like telecom, e& life, e& enterprise, and e& capital.

Related: UAE’s e& collaborates with Meta to drive innovation across its services