UAE’s e& collaborates with Meta to drive innovation across its services

By Arya M Nair, Official Reporter
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UAE’s telecom company, e&, formerly known as Etisalat Group, and Meta, formerly known as Facebook, have entered into a strategic partnership that will enable e& to become a leading tech player driving innovation, organizational performance and nurturing its internal culture.

Both companies will collaborate on use cases that integrate with the latest Meta products and solutions, consumer channel digitalization, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences and conversational commerce throughout its digital communication plans.

e& will focus on creative development and automation, immersive experiences, and strategic partnerships as part of its global positioning strategy. Internally, a group-wide effort will be made to promote a more productive workplace culture by creating customized learning paths and certifications, training and workshops, implementing robust internal communications plans, and heightening workplace collaboration.

Hatem Dowidar
Hatem Dowidar
CEO – e&

“Our partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration. We are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey for the benefit of our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.”

Mr. Fares Akkad, Regional Director for MENA, at Meta said that ”We’re focused on continuing to build innovative products and tools, so we can keep helping businesses and partners connect with people. We are excited to work with e& to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.”

This is the second major deal the UAE entity has entered into with a US tech giant since its transformation. Earlier, there was a broadening of the existing partnership with Microsoft.

Related: UAE telecom company e& expands its tech partnership with Microsoft