Kamal Osman Jamjoom Group (KOJ), UAE’s leading retail service provider has signed a master franchise agreement with Subway, the world’s largest fast-food restaurant brand, as it seeks to expand its footprint in the region and remain competitive among other quick-service restaurants (QSR).
The agreement with KOJ will enable significant development in the UAE in the coming years, including faster deployment of restaurant renovations with a fresh forward design and improved guest experiences both on and off-premise.
The deal is part of Subway’s multi-year transformation mission to build a better fast-food chain and improve all aspects of the brand as the business expands its presence around the world. In Europe, the Middle East and Africa (EMEA) region, Subway plans to double its number of outlets in the coming years and will continue to seek strong partners to support the brand on its journey.
“Subway is making bold and impressive changes to continue to grow its presence in markets around the world. We believe that their best-in-class operations paired with their evolving digital solutions position Subway for unparalleled growth in a dynamic market like the UAE. We are looking forward to embarking on this journey with Subway and growing this great business together.”
KOJ, founded in 1987, is a major franchise industry player in the Middle East, with 675 branches in seven countries, making it one of the region’s largest franchise networks. They operate with some of the largest and most iconic brands, including The Body Shop, LEGO, and Early Learning Centre.
Commenting on the agreement, Mr. John Chidsey, CEO of Subway said, “As Subway continues to expand internationally, we are focused on attracting well-established, large-scale operators in regions where they can leverage market expertise to help our brand thrive. KOJ has a proven track record in leading high-profile expansion plans for major brands, and we look forward to working with the KOJ team to improve our brand offering and grow our footprint further in the UAE.”
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