The Saudi mobile telecommunications company Zain KSA, in partnership with PLAYHERA, a Dublin-based gaming and esports platform and Kuwait’s Zain e-Sports, has launched PLAYHERA MENA, with investments amounting to $100 million over the next five years, the first in the region.
The partnership, which was announced in Riyadh during the LEAP International Technical Conference, aims to improve the capabilities of esports professionals, nurture local talent in the region’s markets by creating an enabling environment for esports content creators and designers, and qualify popular content makers through fast and highly developed quality services, incorporating the latest technologies in this field, which will achieve the best results by utilizing the digital infrastructure of Zain.
The agreement, which was attended by the Deputy Minister of Communications and Information Technology, Eng. Haitham bin Abdulrahman Al-Ohali, was signed by the CEO of Zain Saudi Arabia, Eng. Sultan bin Abdulaziz Al-Deghaither, and the CEO of PLAYHERA Mr. Naif Mulaeb.
Mr. Mulaeb said that “We are pleased to sign this agreement, which will enable us to provide our services and special offers to players in the MENA region, such as tournaments, cloud games, exclusive content, and electronic stores. We are proud to be a Saudi platform that has become global and we have a presence in the markets major countries such as Japan, which is the cradle of esports. We will continue to encourage individuals and companies to enter this field and benefit from the PLAYHERA platform as a main gateway to the esports industry.”
PLAYHERA, which currently has 150,000 active players on its platform, aims to become a leading platform in the field of electronic games and provide its services to all interested people and enterprises at the regional and international levels.
This exclusive agreement will allow PLAYHERA to expand its value in the region by offering value-added services to players such as tournaments, cloud games, special entertainment content, and online stores, as well as giving sponsors and investors access to this industry.
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