Abu Dhabi’s ADNEC, Expo Tel Aviv join forces to boost business tourism sector

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based major venue development and management firm, Abu Dhabi National Exhibitions Company (ADNEC) has partnered with Israel’s leading exhibition center Expo Tel Aviv, to promote further cooperation in the regional business tourism sector.

The Memorandum of Understanding (MoU) will create a relationship between the leading exhibition centers, improve their respective new business pipelines and enhance collaboration opportunities at both venues. The MoU shows the broader spirit of partnership between Israel and the UAE.

Humaid Matar Al Dhaheri
Humaid Matar Al Dhaheri
Managing Director & Group CEO

“Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote. This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations. Additionally, this partnership will continue to boost ADNEC’s leading status as a key destination for business tourism. Our efforts to identify opportunities for collaboration with a range of regional and global partners are ongoing, strengthening the Middle East’s and the world’s business tourism sector.”

Tamir Dayan, CEO of Expo Tel Aviv said, “The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners.”

“Israel and The Emirates will probably be the first countries in the world to be vaccinated against the coronavirus and lead the exhibitions industry forward and now through this MoU, we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities,” he further added.

Abu Dhabi-based holding company, ADQ owned ADNEC is committed to promoting regional cooperation initiatives in the field of business tourism and organizing events, and this is evidenced by a series of agreements signed by the firm with the most prominent stakeholders in the Middle East region.

Tel Aviv Expo

Established in 1933, Tel Aviv Expo is one of the leading international conference centers in the world. It is located within the main city in Israel and enjoys a distinguished cultural and commercial status. Every year, the center hosts around 400 activities, including local and international conferences and exhibits, as well as events, fairs, and shows.

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