The Abu Dhabi Chamber of Commerce and Industry (ADCCI) has unveiled the ‘Public Relations and Digital Marketing Working Group’ to enhance the region’s PR and digital marketing sector.
This move reinforces ADCCI’s commitment to supporting Abu Dhabi’s sustainable economic growth. The new group will identify key challenges and opportunities, provide actionable recommendations, and focus on key solutions to drive progress through effective public-private partnerships.
H.E Shamis Ali Khalfan Al Dhaheri Second Vice Chairman and Managing Director – ADCCI
“The launch of the Public Relations and Digital Marketing Working Group acknowledges the pivotal role played by the communications and marketing sector in the UAE, and underlines Abu Dhabi’s dedication to nurturing and advancing this important industry. By bringing together experts and industry leaders, we are fostering collaboration that drives innovation and raises standards.”
The Group includes a distinguished group of industry leaders:
Ghaleb Zeidan, Regional Managing Director at Weber Shandwick MENAT, Chair of the Group
Samir Hammad, Founder of Columna Agency, Vice Chair
Ashraf Shakah, President, PR & Influence at Memac Ogilvy MENA
Baha Haroun, Senior Vice President at Burson
Jonty Summers, Managing Director at Hanover Middle East
Kate Midttun, Founder & CEO of Acorn Strategy, Chairperson of MEPRA
Louise Jacobson, Managing Partner at Brazen MENA
Omar Qirem, CEO of Edelman Middle East, Deputy Chair of Corporate Affairs for EMEA (PRCA MENA)
Peter Jacob, Managing Director at Current Global MENAT
Ghaleb Zeidan, Regional Managing Director of Weber Shandwick MENAT, and Chair of the Public Relations and Digital Marketing Working Group, stated that, “As the UAE’s business landscape evolves rapidly, more organisations are realising the value of communications in building influence, shaping reputation, and tackling challenges. I’m honoured by ADCCI’s trust in appointing me Chair of this Group, and look forward to working with fellow industry leaders to create meaningful impact.”
This launch comes as part of ADCCI’s broader strategy to foster dynamic business development and robust collaboration between public and private sectors. Since 2023, ADCCI has been playing a key role in establishing sector-focused working groups. The working groups provide a platform for consultation and advocacy, ensuring that private sector input is integrated into regulatory discussions and policy-making.
