Al Meera Consumer Goods Company, Qatar’s trusted national retailer, has signed a strategic Memorandum of Understanding (MoU) with KAFY, the country’s first innovative platform dedicated to streamlining food supply between suppliers and the hospitality and restaurant sectors.
This partnership aims to transform procurement and logistics operations for restaurants, cafés, home-based businesses, and suppliers across Qatar.
Through this collaboration, Al Meera and KAFY will launch a smart, fully integrated solution tailored to meet the evolving demands of Qatar’s food and beverage ecosystem. The new platform will provide hospitality, restaurant, and café operators convenient access to daily procurement needs at competitive prices, same-day delivery services available seven days a week, reduced waste, improved cost efficiency, and flexible payment options to support healthier cash flow management.
According to the statement, compared to conventional procurement models that often involve long lead times and complex logistics, the Al Meera and KAFY partnership offers a more agile and responsive alternative, delivering greater speed, efficiency, and value to local businesses.
Suppliers will also gain from the collaboration by tapping into Al Meera’s expansive national distribution network, which spans over 70 branches across Qatar. This will allow them to expand their market reach, streamline operations, and reduce logistical and operational costs, all while improving service delivery to customers.
The partnership is closely aligned with the goals of Qatar National Vision 2030, which aims to advance digitalization in procurement processes and enhance supply chain resilience across the country. By fostering innovation in logistics and enabling more seamless financial transactions, the initiative supports national efforts to strengthen economic sustainability through technology-driven solutions.
Commenting on the signing, Jassim Al Ansari, Chief Executive Officer of Al Meera, said that, “We are proud to unite with KAFY to introduce a solution that supports entrepreneurs, simplifies operations for SMEs, and elevates the procurement experience across Qatar’s food and beverage sector. This partnership reinforces our role as a national enabler of innovation and economic growth.”
This collaboration positions Al Meera and KAFY as industry leaders in procurement transformation, offering a future-ready platform that supports the growth, agility, and sustainability of Qatar’s F&B industry.
