Bahrain-based leading digital payment solutions provider and fintech enabler Arab Financial Services (AFS) has established its branch in Egypt in order to expand its payments footprint in the country.
AFS Egypt will deliver the latest payment solutions and innovations to the country’s businesses and financial institutions.
According to the statement, the AFS Board has appointed Mr. Tawfik Mahmoud, an experienced payments expert with a proven track record, to take on the challenge of leading the AFS team in Egypt.
“The unprecedented growth in the Egyptian market over the past few years has yielded opportunities for all stakeholders in the payments ecosystem to expand regionally. Moving into new markets is just the first step of our ambitious growth strategy. However, it’s not just about expansion for us, it’s just as much about us being there to serve our customers on a local basis, or regionally for those of our customers with a wider geographic spread, with a real focus on providing service quality and making it easier for our customers to transact.”
“Entering the Egyptian market reflects its importance and potential. It also aligns with AFS’s vision to become the leading enabler for digital transaction transformation across the Middle East and Africa region,” Mr. Soliman added.
Based in Egypt, Mr. Mahmoud will be responsible for leading the company’s strategy in Egypt, growing the team across the country, supporting its growth, and scaling Egypt’s merchant clients across all sectors and industries.
Commenting on his new appointment Mr. Mahmoud said that, “It is a real privilege for me to take on this role for, what I consider to be the leading provider of payment solutions across the region with a culture of innovation, thought leadership, and real customer orientation. It’s my intention to deliver both mass market and tailored payment solutions to reflect the many different types of businesses that operate in Egypt and to leverage the wealth and breadth of products and services AFS has brought and is bringing to the payments market.”