Cisco to showcase new digital transformation technologies at GITEX 2021

By Shilpa Annie Joseph, Official Reporter
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US-based multinational IT and networking hardware manufacturer Cisco will display its latest suite of technologies designed to advance public and private customers’ digital transformation agendas and improve customer experience, at GITEX Technology Week.

Under the theme of ‘Discover Digital Acceleration’, visitors will be able to access Cisco’s variety of products, client stories, and concept efforts geared to help businesses connect, protect, and automate to accelerate their digital agility in a cloud-first world.

According to the company, the experience will provide a glimpse into Cisco’s industry-leading solutions using Holograms, AI, Machine Learning, IoT sensory information, and video analytics to bridge connections between businesses and communities.

Shukri Eid Atari
Shukri Eid Atari
Managing Director
Cisco (Gulf Region)

“With COVID-19 accelerating the adoption of digital solutions by several years, businesses are increasingly realizing the need to explore, co-create and deploy solutions to solve real-world challenges – as well as uncover new opportunities for innovation. At GITEX, we look forward to showing how Cisco is at the forefront of digital transformation, with the experience and advanced solutions required to operate securely and innovatively in an agile and hybrid environment.”

The company stated that “through its digital innovations, customers can reimagine their applications, secure their data, transform their infrastructure and, power hybrid work.”

Cisco’s latest technological solutions will be showcased alongside Intel’s technology sponsor, as well as platinum partners Alpha Data and Diyar United Company, who will be sponsoring Cisco’s GITEX stand. The GITEX is an annual consumer computer and electronics trade show, exhibition, and conference that takes place at the Dubai World Trade Centre in UAE.


Founded in 1984, Cisco is the worldwide leader in IT and networking. It develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Further, the company specializes in specific tech markets, such as the Internet of Things (IoT), domain security, and energy management.

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