du has launched du Launchpad, an AI-powered all-in-one platform designed to help entrepreneurs, microbusinesses, and small and medium-sized enterprises (SMEs) streamline operations and accelerate growth across the UAE.
Developed under the du Business portfolio in partnership with Peko, du Launchpad is positioned as the UAE’s first super platform for SMEs. The platform integrates a range of essential business services into a single digital ecosystem, supporting the UAE’s ambition to become a global startup hub.
The du Launchpad combines key business functions including accounting, HRMS and payroll management, corporate tax filing, WhatsApp Business integration, and professional invoicing solutions. Powered by automation and AI-driven workflows, it aims to reduce manual processes, support compliance requirements, and improve operational efficiency.
du is also offering a bundled subscription package that provides access to five core business services, enabling entrepreneurs and business owners to optimize costs and improve productivity.
The launch of du Launchpad comes as many SMEs face increasing compliance obligations, regulatory requirements, and workforce management challenges that can divert resources from business growth.
Sectors including professional services, retail and e-commerce, food and beverage, healthcare, construction, contracting, and logistics are expected to benefit from the platform’s integrated services.
Karim Benkirane Chief Commercial Officer – du
“With du Launchpad, we are moving beyond standalone tools to deliver an AI-powered all-in-one platform that helps SMEs scale their businesses by saving time, reducing complexity, and strengthening compliance. The cost-effective packages as well as a roster of free-of-charge services will ease the burden on entrepreneurs. By bringing essential services into one place and automating key workflows, du Launchpad enables business owners to focus more on their core work rather than the operational nitty-gritty. Our collaboration with Peko represents our ongoing commitment to being the telecom champion for entrepreneurs, supporting the UAE’s focus on promoting SMEs and start-up ventures.”
Kashif Khan, Founder and CEO of Peko, commented that, “Our partnership with du on Launchpad empowers SMEs by simplifying complex administrative tasks, allowing them to focus on growth. By integrating smart compliance and automation, we’re helping businesses stay agile and resilient in a competitive market.”
The du Launchpad platform is designed to deliver measurable benefits through time savings, reduced compliance and financial risks, and lower operating costs. It offers support across government filings, PRO services, compliance management, workforce administration, and AI-powered workflow automation.
