Etisalat SmartHub data centers witness boom in users; Official

By Amirtha P S, Desk Reporter
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UAE-based multinational telecom services operator, Etisalat’s SmartHub data centers are experiencing exponential growth in customers, mainly due to its diverse and complete ecosystem providing an ideal environment for interconnecting and its proximity to regional end-users, according to an official.

Mr. Ali Amiri, Group Chief Carrier and Wholesale Officer of Etisalat stated that “As one of the biggest neutral carrier hotels, Etisalat’s SmartHub data centers will be an ICT bridge between continents always supporting critical business activities of global customers.”

SmartHub is the largest hub of submarine cable landing stations in the region, offering access to a list of wholesale services like data, voice, mobile, and satellite teleport services as well as Internet and IP exchange and offers flexible services and pricing models. It is a digital enabler for global customers from various industry verticals including, telcos, OTTs, cloud players, content delivery networks, financial services, and gaming platforms.

The data also has direct access to multiple independent subsea cable systems, interconnecting Europe, the US, Asia, the Middle East and Africa, which makes it capable of serving more than two billion people within 30 milliseconds latency to guarantee a superior customer experience.

At the fifth annual Carrier Community (CC) Global Awards ceremony held in Berlin, Etisalat was recognized as ‘Best Regional Data Centre Operator’. The accolade recognizes an entity with a unique initiative that demonstrates the most effective and new service or solution and can illustrate the business benefits derived from it.

The SmartHub of Etisalat became one of the fastest-growing wholesale data hubs in the regions it serves including the Middle East, Africa and Europe. The data center is a key element of the digital infrastructure in the region.

Etisalat SmartHub is a multiservice carrier-grade wholesale data center in Fujairah, The SmartHub ecosystem currently has three facilities, namely SmartHub Fujairah 1, SmartHub Fujairah 2, and SmartHub Dubai. Etisalat is currently building a fourth SmartHub facility in the UAE, which is expected to start its service in the first quarter of 2022. 

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