Majid Al Futtaim launches online marketplace via Carrefour

By Rahul Vaimal, Associate Editor
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UAE based retail conglomerate Majid Al Futtaim (MAF) has been running a piloted platform for six months with third-party sellers. Now the same is available Carrefour’s mobile app and website

Majid Al Futtaim (MAF) has started an online marketplace through lending the company’s shopping mall tenants and other UAE-based businesses a new e-commerce platform to reach out to their customers.

Many of MAF shopping mall tenants have already joined the platform, including Borders, LUSH, Tavola, Arabian Oud, and Jacky’s. While the portal offers companies a medium to connect with their customers, it also highlights possibilities for significant growth possibilities.

The marketplace on currently lists more than 250,000 products, while sales have grown more than ten times in the last ten weeks, crossing 1,300 average daily orders.

“The new business environment that we are operating in is challenging us all to find solutions that benefit our partners, communities and society-at-large. At Majid Al Futtaim, we are working hard to support our stakeholders’ needs today, while putting in place initiatives that keep the economy moving and prepare us for tomorrow’s world,”

Alain Bejjani, CEO at Majid Al Futtaim

“In preparation for the future of retail, we are accelerating our digital transformation and ensuring that a digitally integrated model is delivering innovative customer-centric solutions. Through this Carrefour-enabled marketplace, we are ‘going back to the future’ and replicating our traditional shopping model, where grocery retail and lifestyle brands are brought together in one location and customers can access everything they need.”

“While this new destination is digital and is here to stay, the current situation highlights the true value of shared experiences in the physical world and we look forward to welcoming customers back to our assets soon.”

Tenants who signed up have benefited from commission-free transactions during April and thirty-days free last-mile delivery. Meanwhile, commission-free transactions will continue throughout the month of May. Non-tenant sellers too can profit from competing rates by selling on the marketplace.

A dedicated account management team will support firms in securing their digital presence on the platform. Within three to five days of signing up, brands would be able to place their products on

Aramex is expected to honor deliveries as the official logistics provider for marketplace sellers.


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