The Qatari Ministry of Communications and Information Technology (MCIT) has partnered with Facebook’s parent company Meta, in support of its vision for the transformation of Qatar into a digitally enabled knowledge economy.
The partnership will collaborate on key areas such as, community upskilling, SME digitization and economic support. The Ministry strives to foster a human-centric vision for the digital economy and society, making digital transformation a fully inclusive and transformative process for all businesses, from the small to the enterprise.
“The strategic partnership with Meta will complement and strengthen Qatar’s efforts in supporting our small and medium enterprises in their digital transformation journeys which is extremely important for the economic and social development of the country.”
Mr. Fares Akkad, Regional Director for the Middle East and North Africa at Meta, commented that “We are inspired by the Ministry’s efforts in building an integrated digital society. This partnership signifies our commitment to support local SMEs by providing them with necessary digital skills to recover and deliver results online, and help further boost a burgeoning start-up ecosystem to positively impact socio-economic growth in Qatar.”
As part of the partnership, MCIT and Meta have kicked-off off a national program in support of SME digitization and growth. Meta has launched a virtual SME hub for the first time in Qatar featuring a series of training webinars. The hub will also include a series of resources and will showcase local case studies and success stories to drive inspiration.
The content will include training on how to, ‘Creatively engage your audience with IG’, ‘Get started with Meta Business Suite’, ‘Get Creative with Ads’, ‘Reach your audience with personalized ads’, amongst others. The program is supported by local partners such as Aspire Zone Foundation, and the Sport Accelerator, Qatar Science and Technology Park, Qatar Financial Center and Qatar Development Bank (QDB).
To mark the launch of this collaboration, Meta hosted an in-person event on the topics of SME Digitization and Upskilling at the Qatar Business District. The event included guest speaker sessions, experts and followed by a “Meta Boost” workshop for SMEs to learn about the essentials of digital marketing.