Nabd to become Arabic News provider for Transsion mobile users in MENA

By Arya M Nair, Intern Reporter
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Nabd, the Dubai-based largest Arabic News Aggregator, has entered a strategic partnership with China’s Transsion, the leading provider of smart devices and mobile services in global emerging markets, to become the Arabic News Provider to Transsion’s smartphone device users in MENA.

The partnership between Nabd and Transsion will enable millions of Arabic users in the region to have access to the latest news and most trending stories, directly from the home screen of their smartphones. Transsion’s brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix.

Transsion has enhanced its competitive advantage in localized technology innovation in emerging regions by consistently expanding R&D expenditure to improve user experience and create value for consumers. Currently, TRANSSION has a global sales network covering more than 70 countries and regions worldwide and has a growing presence in the MENA region.

Mr. Abdur-Rahman El-Sayed, Chief Executive Officer at Nabd said that “This powerful partnership with Transsion extends our existing strategic alliances with the world’s major smartphone manufacturers and substantially increases Nabd’s reach in the region. It is in line with our strategy to reach Arabic audiences across the world and deliver valuable and personalized Arabic content for them.”

Nabd, ranked as the no.1 news app across the MENA region, has previously established strategic alliances with both Samsung and Huawei, whereby Nabd provides personalized Arabic content for Samsung’s devices via an integration with its browser, and for Huawei devices via a tailored newsfeed embedded in both “Huawei Assistant” and “Huawei Browser”.

Today, Nabd reaches over 25 million users, generating over 2 billion page views every month, making it the biggest Arabic app globally. It is currently available for iPhone, iPad, and Android devices, and on the web via its portal.

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