Switzerland-based multinational food and drink processing conglomerate, Nestle and the American multinational chain of coffeehouses, Starbucks Corporation has entered into a new partnership to launch ready-to-drink (RTD) coffee beverages to selected markets across Southeast Asia, Oceania and Latin America.
Nestle and Starbucks had signed a global licensing deal in 2018 that granted Nestle the perpetual rights to market Starbucks’ packaged coffee and foodservice products globally. The initial agreement excluded goods sold in Starbucks coffee shops and ready-to-drink products.
Under the extended partnership, Nestle and Starbucks will roll out the most popular products like Starbucks Frappuccino and Doubleshot to select markets in Southeast Asia, Oceania and Latin America and also develop new products. The companies will work to quickly bring the beverages to consumers by 2022.
“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestle is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions. Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
“Our partnership with Starbucks has confirmed Nestle’s leading position in the global coffee business. With our expansion plans into RTD coffee, Nestle will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers,” said Mr. David Rennie, Head of Nestle Coffee Brands.
The new collaboration is built on the successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores. The products will be rolled out across a variety of channels, including online platforms.
Since the global coffee alliance in 2018, Nestle and Starbucks have brought out a wide range of premium products to market, including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafe Dolce Gusto proprietary technologies.