Pickl has opened its first outlet in Oman at Souq Al Madina in Muscat, bringing its fast-casual dining concept and signature menu to the Sultanate as part of its regional expansion strategy.
The launch was carried out in partnership with MENA Foods & Investments, which previously introduced sister brand BonBird to Oman earlier this year.
The Muscat opening represents another milestone for Yolk Brands, the parent company of Pickl and BonBird, as it continues expanding across regional markets.
Located next to BonBird at Souq Al Madina, the new Pickl outlet features a 45-square-meter indoor dining area and a 155-square-meter outdoor seating space, with capacity for 36 indoor guests and 56 outdoor diners. The restaurant has been designed as a community-focused social space aimed at casual dining and neighborhood gatherings.
The outlet will operate daily, serving Pickl’s full menu, including smash burgers, chicken sandwiches, loaded fries and house-made sauces. To mark the opening, the first 100 customers received promotional giveaways and merchandise.
Pickl currently operates as part of Yolk Brands’ regional portfolio of more than 50 restaurants across the UAE, Saudi Arabia, Qatar, Bahrain, Egypt, Jordan, Pakistan and Oman.
The company said that the Oman launch reflects its continued focus on long-term regional growth, operational consistency and community-driven dining experiences in an increasingly competitive fast-casual restaurant market. Pickl also confirmed that delivery services through Talabat will be introduced soon to expand access for customers across Oman.
Stephen Flawith Founder and CEO – Yolk Brands
“Scaling a brand across multiple markets is where we’ve built our strength, alongside a continued dedication on delivering fresh, high-quality food. It’s about staying focused, consistent, and never compromising on what makes Pickl what it is. Oman has been an exciting market for us, and our partnership with MENA Foods & Investments has played an important role in how we’ve approached it. Following the successful launch of BonBird, bringing Pickl to Muscat felt like a natural next step. It’s a collaboration built on strong local understanding and shared ambition, and we’re confident in the long-term growth we can achieve together in the Sultanate.”
Tahir Al Balushi, CEO of MENA Foods & Investments, commented that, “Our relationship with Yolk Brands has grown steadily over time, starting with the launch of BonBird in Oman. That experience laid a strong foundation, and bringing Pickl to market was a natural progression for us. It’s a brand we’ve long admired for its quality and consistency, and we’re excited to continue building on this partnership as we expand its presence across the Sultanate.”
