UAE’s Etihad selects Sydney-based Rassure to automate its sales audit process

By Shilpa Annie Joseph, Official Reporter
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The national airline of the UAE, Etihad Airways has selected Sydney-based innovative revenue rescue service provider Rassure in order to support the airline in automating its sales audit process.

This collaboration with Rassure will allow Etihad to discover multiple times more revenue than legacy, semi-automated service providers.

Furthermore, this will assist Etihad in recovering revenues to high levels of accuracy and with short turnaround times. Furthermore, it will make a positive impact on cash flows.

According to the statement, “As a special feature, this “out of the box” tool also enables Etihad to rerun the audit at will, simulating various “What if” scenarios to inform strategic business decisions.”

Commenting on the partnership, Mr. Vikram Joshi, Vice President and Head of Sales from Rassure said that, “Etihad is a trailblazing airline which looks forward to digitizing its processes to improve efficiencies and strengthen its profitability. Rassure is pleased to partner with Etihad Airways in its quest for Business Transformation Initiatives.”

Ms. Kelly Schroeder, VP of Financial Reporting & Control at Etihad Aviation Group noted that “the RAX platform represents a step change in discovering lost revenue and our partnership with Rassure will allow us to create new capabilities for strategic business decisions.”

“As we emerge from the pandemic, technology-based evolution is at the core of our recovery and future development strategy. Etihad believes in the capabilities of Rassure as a strategic partner to achieve its business goals,” Ms. Schroeder further added.

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