Phone cameras get better and better every year, but analog instant-film cameras still have an unbeatable shoot-and-share experience.
US-based Polaroid is now helping you take that experience on the road with its new ultra compact camera, the Polaroid Go, touted to be the world’s smallest analog instant camera. It was designed as a wearable creative companion, with a miniature version of the classic, square format film to match.
But how small is small? It’s 4.1 inches long, 2.4 inches tall and a little over 3 inches wide. The Go is undeniably tiny but boasts a handful of useful features, including a selfie timer, selfie mirror, dynamic flash and the ability to take dreamy double exposures and will have travel accessories to go with it as well.
The Go looks just about perfect for slipping into a tote or backpack but with a smaller body comes a smaller film.
“Bringing innovation, product design, creativity, and a little bit of attitude back to Polaroid has been our focus ever since we took over as the new team three years ago. The Polaroid Go is our biggest contribution to this yet. It is just really playful yet incredibly well-designed, and it’s going to make it so easy for you to bring a totally different camera than your phone with you wherever you go.”
To celebrate the launch of Polaroid Go, the brand kicks off a new initiative with creativity at its heart; the “Go create” campaign brings together an exciting group of creators across artistic disciplines and global cultures to share stories of inspiration and creation. As part of the partnership, Polaroid and their creator collaborators will be releasing new “Go create” content through their social media and digital channels, highlighting identity and inspiration in all forms.
With the Go, Polaroid continues the instant photography trend of making a new film format. The Polaroid Go Camera is available now for pre-order at $99.99 while Polaroid Go Film Double Pack costs around $19.99.