Al-Futtaim Group Real Estate enters into alliance with Germany-based TIER Mobility

By Shilpa Annie Joseph, Desk Reporter
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Al-Futtaim Group Real Estate, the real estate development and operations arm of Al-Futtaim Group, has entered into a partnership with Germany-based TIER Mobility to introduce e-bike micro-mobility services in Dubai Festival City.

The company said that the partnership aims to make movement throughout the area seamless and affordable as well as provide a more environment-friendly method of transport to get around the destination and community.

TIER’s initial fleet of e-bikes, which have pedal assistance up to 25 km/h, will be located at the Marsa Plaza promenade with plans of expanding to other locations around Dubai Festival City.

“TIER e-bikes are geofenced which assist with challenges like irresponsible parking and riding in restricted areas,” as per the statement.

Amir Melad
Amir Melad
TIER – Middle East

“At TIER Mobility, our mission is to Change Mobility for Good and we are pleased to launch our e-bikes for the first time in Dubai. We aim to help cities and communities like Dubai Festival City reduce their dependence on cars and provide the safest and most sustainable mobility solution. The strategic partnership with Dubai Festival City will create positive waves for sustainable transportation, translating into superior quality customer service to the destination’s visitors, and residents.”

Mr. Samer Zabian, Director of Residential & Commercial Property at Dubai Festival City stated that, “We are excited to collaborate with TIER Mobility to bring our smart, sustainable, and connected city vision to life. Sustainability has always been a key focus area at Dubai Festival City and we continue to invest in building smart communities that support the current and future needs of our customers.”

“As we continue to grow Dubai Festival City into a leading destination, we are committed to developing the destination’s offerings in line with the UAE government’s Sustainability Agenda 2040,” Mr. Zabian added.

According to the statement, “All residents and tourists can use TIER e-bikes by simply downloading the global app. Riders have the option to use ‘pay-as-you-go’ offered at a rate of Dhs1 per minute of usage, or opt for a subscription model. Payments can be made through ApplePay or debit and credit cards.”

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