ADNEC partners with Terrax to develop ‘TerraTile’ for events

By Shilpa Annie Joseph, Official Reporter
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ADNEC Group partners with Terrax
Officials during the signing ceremony | WAM

ADNEC Group has entered into a partnership with Terrax Environmental Limited at the World Future Energy Summit (WFES) to develop TerraTile, a 100 percent recycled modular flooring system for events.

TerraTiles is made from 100 percent waste and 100 percent recyclable and it is a fully sustainable circular product. Each TerraTile is equivalent to over five kilograms of recycled waste and represents a breakthrough in event sustainability, offering a practical and sustainable alternative to conventional flooring solutions.

Crafted at Terrax’s facility in Abu Dhabi, TerraTiles provides a durable and improved flooring design that actively contributes to environmental conservation. Additionally, when TerraTiles reach the end of their life cycle, they can be recycled to produce new ones.

Humaid Matar Al Dhaheri_ADIFE 2023
Humaid Matar Al Dhaheri
MD & Group CEO
ADNEC

“TerraTile is a revolutionary product that underscores ADNEC Group’s commitment to sustainability in the events industry. By prioritizing sustainability in our events, we not only reduce our ecological footprint but also inspire others to join us in building a greener future for the industry. This innovative product reinforces our ongoing efforts to make events more sustainable while delivering exceptional experiences for our clients and attendees.”

Theresa Wernery, General Manager at Terrax, said that, “Terrax is delighted to have partnered with ADNEC Group on this groundbreaking circular product. Through this collaboration, single-use exhibition carpets, along with other ordinarily non-recyclable waste, will be transformed into durable raised exhibition flooring. TerraTile will also significantly reduce the use of plywood at ADNEC Group and enable more efficient and less wasteful stand building.”

The versatile TerraTile product, designed and manufactured in the UAE, was showcased at ADNEC Group’s stand at the WFES, illustrating its potential to support sustainability in the events industry.

ADNEC Group will begin to implement TerraTiles at all their organized events at ADNEC Centre Abu Dhabi, with Trident Trackway providing the option for exhibitors to rent on an ongoing basis, contributing to the Group’s pledge of making its events net zero, as per the statement.

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