Food tech firm Future Foods gains 30% market share in UAE

By Rahul Vaimal, Associate Editor
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Future Farm
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Brazilian food-tech firm Future Farm has had a phenomenal year as the company which offers plant-based meat products overcame all the challenges of the COVID-19 pandemic to now own 30 percent of the UAE market share within the vegetarian corner in the region’s biggest retail network, taking over leading competitors such a Beyond Meat.

What makes the achievement special is that the firm’s achievement came under an year (launched in UAE in June 2020) amid the COVID-19 pandemic itself.

Initially launched in Brazil in April 2019, Future Farm is now present in 18 different countries, with an aim to double this by the end of 2021.

Founded by two passionate founders, Mr. Marcos Leta and Mr. Alfredo Strechinsky, the firm build on an innovative approach makes its products with 100 percent natural ingredients, with the main ingredients being peas, soy, chickpeas and beetroot powder, all products are free of gluten and GMOs.

With its commitment to research & development (R&D), Future Farms strives to continuously evolve and provide new and needed ways to change the world eats so the planet can thrive for generations to come, including creating new jobs in Brazil to generate the green economy in Latin America.

The firm is already working on the next set of plant-based products in its portfolio with concrete plans outlined for its launch in the US in the coming months, before entering Asia in the longer term.

In the UAE, Future Farm products are available to purchase in Carrefour hypermarkets across the nation as well as other stores including Instashop, Choithrams, ShopKitopi, Organic & Real, Quality Food.

Future Farm products are also available at High Joint and Heat Cafes food services.

Related: UAE-based Galadari Food & Beverage Division to franchise Korea’s KyoChon in MENA


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