Meta has signed an agreement with generative AI lab Midjourney to license the startup’s ‘aesthetic technology’ for the social media giant’s future models and products.
Alexandr Wang, the Facebook parent’s chief AI officer, said in a statement that the technical collaboration will link the companies’ research teams.
The partnership aims to enhance the social media company’s future AI models and consumer products, integrating Midjourney’s unique visual and artistic capabilities into its expanding suite of generative tools across platforms like Facebook, Instagram, and Threads.
This move underscores its broader strategy to stay competitive in the race to develop visually refined, user-friendly AI experiences.
Midjourney, which generates images from text prompts, licenses its tools to users through a subscription model.
“We are incredibly impressed by Midjourney,” Wang said in a post on X, adding that to deliver the best products, Meta is combining top talent, a strong compute roadmap, and partnerships with leading industry players.
According to the reports, the deal comes at a time when Meta has reorganized its AI efforts under Superintelligence Labs, a high-stakes push that followed senior staff departures and lukewarm reception for its latest open-source Llama 4 model.
Furthermore, the partnership with Midjourney ties directly into Meta’s goals for AI imagery across its services. The Meta AI app is built around a feed of AI-generated images and videos. Facebook has added a button to create AI images when you go to make a new post. There are also options to generate AI images within chats in WhatsApp and Instagram.
