Emirates inks multi-year distribution deal with Sabre for GDC services

By Amirtha P S, Desk Reporter
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Emirates, one of the world’s largest international airlines, has entered into a new multi-year worldwide distribution agreement with Sabre Corporation, the US-based leading software and technology provider that powers the global travel industry, to improve the airways’ performance.

Under the new agreement, Sabre-connected will offer travel buyers and agencies access to Emirates’ content, through Sabre’s global distribution system (GDS), with immediate effect. In addition to this, Emirates will create and distribute New Distribution Capability (NDC) offers through the Sabre GDS.

“We are pleased to have reached this distribution agreement with Sabre. The new contract will support us to meet the needs of our agency partners. Providing agencies with flexibility, choice and efficiency will help them to thrive in the current climate and will help us drive revenue and growth,” said Mr. Adnan Kazim, Chief Commercial Officer at Emirates.

Roshan Mendis
Roshan Mendis
CCO – Travel Solutions

“The agreement demonstrates our commitment to creating a sustainable distribution model that benefits all constituents across the travel value chain. Resulting from thoughtful discussions between both parties, our new agreement will provide both Emirates and travel buyers with immense value, removing complexity in the buying process, which is crucial to the recovery of the industry.”

In addition to the new agreement, Sabre will continue to partner with Emirates on advanced retailing, data and analytics capabilities through a number of its industry-leading solutions in areas such as network planning, revenue optimization and market intelligence.

Sabre Corporation 

Sabre Corporation, founded in 1960, is a leading software and technology firm that serves a wide range of travel businesses, like airlines, hoteliers, travel agencies, and other suppliers. The company provides retailing, distribution, and fulfillment solutions that help its clients operate more efficiently, improve revenue and offer personalized traveler experiences.

Related: Emirates extends alliance with Australia’s Qantas to enhance international travel